Mosaic Children's Line catalog, January 2009 For Taevas Ogilvy / AD: Veiko Õunapuu / Photography: Hele-Mail Alamaa / Copy: Lauri Tikerpe
This post here should serve as a helpful example of what happens when the post production guys (in this case, me) aren't included in the planning of the shoot. While there is nothing really wrong with these images, we had planned a lot more - shooting from a low angle to emphasize the huge scale of the children, using props to create contact points, and match the lighting to the stock imagery. Then, a few days before we had planned to shoot, a disk with the images showed up. Straight on shots with even lighting, and with no consulting from us. I don't know what happened, but I tried to make the best of it and used what I could. And as I said -- the outcome is ok, but could have been a LOT better with some planning and preparation, and would have taken half of the time it did to put it all together.
Final:Source: A. Le Coq Special Red Launch Campaign For Taevas Ogilvy / AD: Anni Mäger / Photography, Initial Compositing: Herkki Merila / Copy: Arno Jürjens
While the original image was beautiful in it's own right, there were some issues to fix. For starters, being an advertisement for red beer, the overall tonality needed to be a bit more reddish. The other big change was to the model, who seemed a bit too young for the theme, so I emphasized the shadows on her face and inflated her chest a bit (a collective decision, please believe me). But overall there wasn't much else, some small fixes to the sofa, and rebuilt the background so there would be more of the image for the special fold-outs in magazines.
Some time in October 2008 I had some downtime, and since I finally managed to buy copy of one of my all-time favorite NES games, Ufouria, I decided to create some fan-art. And I specifically went for a no-outline look, for a change, and tried to sketch out the characters before starting with color. Though in hindsight, I should of really planned a better background, too.
Tuesday, March 17, 2009
at
2:00 PM
| Posted by
PeZ
Final images:
Source images:
Lexus Baltic Print Campaign For Taevas Ogilvy / AD: Kerstin Raidma / Photography: Kalle Veesaar / Copy: Lauri Tikerpe / Martin Palm / Some cleanup work: Egert Ots
At first, the plan was to have the price made in 3D or Photoshop, but as we did some tests and deadline was pushing on, we saw that the fastest and all around best way was to shoot the physical thing. It was then made out of styrofoamm,covered with plaster, sunken into an aquarium, and the photographer tried to match the lighting as best as he could. The rest was just cleanup, and bits of different stock images. I actually prefer the gray version of the moon one, but the Lexus branding blended too much with the image, so a bit of blue hue was added.
A birthday card for a friend. As all my stuff, drawn, then scanned, inked in illustrator and colored and textured in Photoshop. I know some people also ink in Photoshop, but I just can't do it. Not to mention on paper.
Alecoq Dry Ice Õllesummer Stands For Taevas Ogilvy / AD: Helene Vetik / Photography: Kalle Veesaar / Copy: Karl Saluveer
These aren't anything too special on their own, but I like how they turned out. Also, you can see what a difference some contact makes. That fur would have been an awful amount of work to mask and make look natural, but it blended into the stock image really nicely. Also the skin tones turned out the way I like them, with enough texture. I don't really understand why magazines in particular feel the need to blur out every single detail, making the skin look like plastic and fake.
Nothing too special technically, but I've been meaning to get back to video. It used to be my main hobby...before I got a computer, a decade and a half ago. I tried to include a bit more than just a static image of the guys playing with a few cuts, but since the music's largely improvised, and there wasn't much time, I didn't end up with as much usable material as I wished. Still, a good exercise on getting to know FinalCut and such.
Final image: Source images: Kristiine Keskus Prints For Taevas Ogilvy / AD: Reimo Õun / Photography: Kalle Veesaar / Copy: Lauri Tikerpe
The idea was to have their feet be of etheral energy, which tied in to typography. I didn't do the typography, that was all Reimo, but I like how the color turned out and the pink stayed nicely neon even on the worst of newspaper papers. The splashes were combined from the photos of real paint that you see in the source and just plain old drawn when needed.
Workshop with Christophe Huet For Taevas Ogilvy / Photography: Kalle Veesaar / Cleaning and compositing: Rain Saukas
Finally a workshop that was actually fun AND useful. The awesome Christophe Huet came down to give us advice on how to plan a more difficult composite shot, and then how to compose all the parts back together. All the shoes were shot separately, on location and in studio, and then combined according to what we wanted. We divided up the work on the second day so that Rain was working on the black shoes and I did the tied up slipper, and then we both dida a separate version of the final with some different detail and color correction. But the whole thing taught me a lot - mainly about contact and lighting on set. Thanks, Christophe!
Final images: Source images: Spin.fm Print & outdoor For Taevas Ogilvy / AD: Kerstin Raidma, Jaanus Vahtra, Reimo Õun / Photography: Kalle Veesaar / Copy: Martin Palm
This was really fun! Kalle shot a bunch each model and I composited them to show the deformation that the POWER OF MUSIC can have. I tried to keep as much of the textures as I could, and then amplify them even more. I believe Kalle used an old classic for the blood shot - tomato juice.
Lexus print, January 2008 For Taevas Ogilvy / AD: Kerstin Raidma, Jaanus Vahtra / Copy: Martin Palm Initial photography & compositing: Kalle Veesaar
This was an interesting one. Everyone thought it's just an adapted design that came from Lexus. In reality, it was all shot by Kalle Veesaar (with a black car, actually), then initially composed by him, then edited and color corrected by me. The only thing that's stock here are the clouds and mountains and some textures.
Kinema Outdoor & print, Nov 2007 For Taevas Ogilvy / AD/Copy: Arno Jürjens, Jaanus Vahtra Initial photography & compositing & 3D: Kalle Veesaar, Rain Saukas
After it was decided 3D wasn't going to work for this one, it was handed to me and I did the final compositing and color corrections. I guess I did good since we got a fewawards for it.
Toyota Lithuania Print Campaign, Oct/Nov 2007 For Taevas Ogilvy / AD: Kerstin Raidmaa, Copy: Martin Palm Photography: ?
Unfortunately I have no idea who the Lithuanian photographer was who took the pictures, but he was awesome - fast and good shots that matched the direction.
Not all that happy with the second image, the time was running out fast and the dude needed a lot of editing - his face was too smiley and posed so a lot of liquify was needed and used.
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