Friday, May 16, 2008 at 11:30 AM
Final images:

Source images: Print & outdoor
For Taevas Ogilvy / AD: Kerstin Raidma, Jaanus Vahtra, Reimo ├Ľun / Photography: Kalle Veesaar / Copy: Martin Palm

This was really fun! Kalle shot a bunch each model and I composited them to show the deformation that the POWER OF MUSIC can have. I tried to keep as much of the textures as I could, and then amplify them even more. I believe Kalle used an old classic for the blood shot - tomato juice.

Lexus print

at 11:07 AM
Source images:

Lexus print, January 2008
For Taevas Ogilvy / AD: Kerstin Raidma, Jaanus Vahtra / Copy: Martin Palm
Initial photography & compositing: Kalle Veesaar

This was an interesting one. Everyone thought it's just an adapted design that came from Lexus. In reality, it was all shot by Kalle Veesaar (with a black car, actually), then initially composed by him, then edited and color corrected by me. The only thing that's stock here are the clouds and mountains and some textures.

DNB Nord Outdoor, Dec 2007

at 11:00 AM

Source images:

DNB Nord Outdoor, Dec 2007
For Taevas Ogilvy / AD: Kerstin Raidma

For such a fast job that's entirely made of stock images, it came out ok. And if I remember right, it was started, finished and at the printers in less than a day.