What does PeZ do all day long?

Final images:



Source images:



Spin.fm Print & outdoor
For Taevas Ogilvy / AD: Kerstin Raidma, Jaanus Vahtra, Reimo Õun / Photography: Kalle Veesaar / Copy: Martin Palm

This was really fun! Kalle shot a bunch each model and I composited them to show the deformation that the POWER OF MUSIC can have. I tried to keep as much of the textures as I could, and then amplify them even more. I believe Kalle used an old classic for the blood shot - tomato juice.

Final:
Source images:



Lexus print, January 2008
For Taevas Ogilvy / AD: Kerstin Raidma, Jaanus Vahtra / Copy: Martin Palm
Initial photography & compositing: Kalle Veesaar

This was an interesting one. Everyone thought it's just an adapted design that came from Lexus. In reality, it was all shot by Kalle Veesaar (with a black car, actually), then initially composed by him, then edited and color corrected by me. The only thing that's stock here are the clouds and mountains and some textures.

Final:


Source images:



DNB Nord Outdoor, Dec 2007
For Taevas Ogilvy / AD: Kerstin Raidma

For such a fast job that's entirely made of stock images, it came out ok. And if I remember right, it was started, finished and at the printers in less than a day.