Amserv Auto Peugeot, May 2009

Friday, May 22, 2009 at 4:02 PM
Final image:



Source images:



Amserv Auto Peugeot, May 2009
For Taevas Ogilvy / AD: Helis Podnek / Photography: Egert Ots / Copy: Lauri Tikerpe

Since Amserv Auto became the official Peugeot distributor in Estonia, we did some prints that showed their mascot, the Lion, in new salons, getting pampered. The deadline was really tight, but still we insisted we get better results and the thing done faster, if we shoot the background ourselves, in stead of relying on stock images. So the guys at Hair House endured us for 20 minutes on a busy day, and it made a world of difference.
I could blend the mane of the lion to the real hair pretty easily, and after getting rid of the clutter in the background, it wasn't too hard to draw and paste the rest of the hair, and add some mirrors for a salon look. The only thing that remained and still bothers everyone but I can't do anything about is -- what real barber would cut hair like that?

Mosaic Children, January 2009

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Mosaic Children's Line catalog, January 2009
For Taevas Ogilvy / AD: Veiko Õunapuu / Photography: Hele-Mail Alamaa / Copy: Lauri Tikerpe

This post here should serve as a helpful example of what happens when the post production guys (in this case, me) aren't included in the planning of the shoot. While there is nothing really wrong with these images, we had planned a lot more - shooting from a low angle to emphasize the huge scale of the children, using props to create contact points, and match the lighting to the stock imagery. Then, a few days before we had planned to shoot, a disk with the images showed up. Straight on shots with even lighting, and with no consulting from us.
I don't know what happened, but I tried to make the best of it and used what I could. And as I said -- the outcome is ok, but could have been a LOT better with some planning and preparation, and would have taken half of the time it did to put it all together.

sanofi-aventis Essentiale Forte Campaign

Thursday, May 21, 2009 at 6:58 PM
Final image:



Source images:



sanofi-aventis Magne B6 Campaign
For Taevas Ogilvy / AD: Helis Podnek / Photography: Kalle Veesaar / Copy: Lauri Tikerpe / Stylist: Ester Kannelmäe


This one sure was fun to do. First, we drew and planned out the shots, then headed to The Three Sisters hotel (apparently a hotspot for local celebrities getting photographed in a tub), where we did the background. After a few tries and even considering doing an HDR take, we settled on a long exposure, which gave the perfect "Michael Buble in the background" mood.
The garbage bag was added so I didn't have to fake the shadow or scale of the liver later, making the compositing that much easier.
So, when we had that one, we headed off to the studio to shoot the liver, which was a large pig one. If you've ever handled a raw liver, you'll understand what trouble we had to go through to get it to take any sort of shape resembeling a human organ. Finally, we ended up nailing it to a wall, as you can see from the close up.
After that it was fairly straight forward compositing work, removing the lights, soap dispensers etc. The hardest part were actually the bubbles, and while I did have a number of source images, I ended up straight up drawing most of them.

A. Le Coq Special Red Launch Campaign

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Final:BoldSource:

A. Le Coq Special Red Launch Campaign
For Taevas Ogilvy / AD: Anni Mäger / Photography, Initial Compositing: Herkki Merila / Copy: Arno Jürjens


While the original image was beautiful in it's own right, there were some issues to fix. For starters, being an advertisement for red beer, the overall tonality needed to be a bit more reddish. The other big change was to the model, who seemed a bit too young for the theme, so I emphasized the shadows on her face and inflated her chest a bit (a collective decision, please believe me). But overall there wasn't much else, some small fixes to the sofa, and rebuilt the background so there would be more of the image for the special fold-outs in magazines.