Amserv Auto Peugeot, May 2009

Friday, May 22, 2009 at 4:02 PM
Final image:



Source images:



Amserv Auto Peugeot, May 2009
For Taevas Ogilvy / AD: Helis Podnek / Photography: Egert Ots / Copy: Lauri Tikerpe

Since Amserv Auto became the official Peugeot distributor in Estonia, we did some prints that showed their mascot, the Lion, in new salons, getting pampered. The deadline was really tight, but still we insisted we get better results and the thing done faster, if we shoot the background ourselves, in stead of relying on stock images. So the guys at Hair House endured us for 20 minutes on a busy day, and it made a world of difference.
I could blend the mane of the lion to the real hair pretty easily, and after getting rid of the clutter in the background, it wasn't too hard to draw and paste the rest of the hair, and add some mirrors for a salon look. The only thing that remained and still bothers everyone but I can't do anything about is -- what real barber would cut hair like that?

Mosaic Children, January 2009

at 3:12 PM




Mosaic Children's Line catalog, January 2009
For Taevas Ogilvy / AD: Veiko Õunapuu / Photography: Hele-Mail Alamaa / Copy: Lauri Tikerpe

This post here should serve as a helpful example of what happens when the post production guys (in this case, me) aren't included in the planning of the shoot. While there is nothing really wrong with these images, we had planned a lot more - shooting from a low angle to emphasize the huge scale of the children, using props to create contact points, and match the lighting to the stock imagery. Then, a few days before we had planned to shoot, a disk with the images showed up. Straight on shots with even lighting, and with no consulting from us.
I don't know what happened, but I tried to make the best of it and used what I could. And as I said -- the outcome is ok, but could have been a LOT better with some planning and preparation, and would have taken half of the time it did to put it all together.