Amserv Auto Used Cars

Tuesday, March 17, 2009 at 4:14 PM
Amserv Used Cars Campaign "Used Car Paradise"
For Taevas Ogilvy / AD: Reimo Õun / Photography & Intial Compositing: Kalle Veesaar / Copy: Lauri Tikerpe

Not anything too special, but I think the idea and final image is quite funny. Mostly stock images here, except for the cars.

Lexus Baltic Print Campaign

at 2:00 PM
Final images:




Source images:




Lexus Baltic Print Campaign
For Taevas Ogilvy / AD: Kerstin Raidma / Photography: Kalle Veesaar / Copy: Lauri Tikerpe / Martin Palm / Some cleanup work: Egert Ots

At first, the plan was to have the price made in 3D or Photoshop, but as we did some tests and deadline was pushing on, we saw that the fastest and all around best way was to shoot the physical thing. It was then made out of styrofoamm,covered with plaster, sunken into an aquarium, and the photographer tried to match the lighting as best as he could. The rest was just cleanup, and bits of different stock images. I actually prefer the gray version of the moon one, but the Lexus branding blended too much with the image, so a bit of blue hue was added.

A Birthday Card

at 12:05 PM
A birthday card for a friend. As all my stuff, drawn, then scanned, inked in illustrator and colored and textured in Photoshop. I know some people also ink in Photoshop, but I just can't do it. Not to mention on paper.

Alecoq Dry Ice Õllesummer Stands

at 11:35 AM
Final images:


Source images:

Alecoq Dry Ice Õllesummer Stands
For Taevas Ogilvy / AD: Helene Vetik / Photography: Kalle Veesaar / Copy: Karl Saluveer

These aren't anything too special on their own, but I like how they turned out. Also, you can see what a difference some contact makes. That fur would have been an awful amount of work to mask and make look natural, but it blended into the stock image really nicely. Also the skin tones turned out the way I like them, with enough texture. I don't really understand why magazines in particular feel the need to blur out every single detail, making the skin look like plastic and fake.