Source images:
For Taevas Ogilvy / AD: Kerstin Raidma / Photography: Kalle Veesaar / Copy: Lauri Tikerpe / Martin Palm / Some cleanup work: Egert Ots
At first, the plan was to have the price made in 3D or Photoshop, but as we did some tests and deadline was pushing on, we saw that the fastest and all around best way was to shoot the physical thing. It was then made out of styrofoamm,covered with plaster, sunken into an aquarium, and the photographer tried to match the lighting as best as he could. The rest was just cleanup, and bits of different stock images. I actually prefer the gray version of the moon one, but the Lexus branding blended too much with the image, so a bit of blue hue was added.
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