Mosaic Children, January 2009

Friday, May 22, 2009 at 3:12 PM




Mosaic Children's Line catalog, January 2009
For Taevas Ogilvy / AD: Veiko Õunapuu / Photography: Hele-Mail Alamaa / Copy: Lauri Tikerpe

This post here should serve as a helpful example of what happens when the post production guys (in this case, me) aren't included in the planning of the shoot. While there is nothing really wrong with these images, we had planned a lot more - shooting from a low angle to emphasize the huge scale of the children, using props to create contact points, and match the lighting to the stock imagery. Then, a few days before we had planned to shoot, a disk with the images showed up. Straight on shots with even lighting, and with no consulting from us.
I don't know what happened, but I tried to make the best of it and used what I could. And as I said -- the outcome is ok, but could have been a LOT better with some planning and preparation, and would have taken half of the time it did to put it all together.

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